We were recently on vacation with Kara’s family — 17 of us, with Ella being the youngest and kids ranging up to 20.
Needless to say, with all the kids in the house, there were a lot of snack foods, various cereals, etc …
… and one thing that kept jumping out at me was the marketing targeted to kids. There were Sponge Bob yogurts, Scooby Do gummy treats, and various cartoon covered cereals.
One of our standard messages has always been "if there’s a cartoon on the box, leave it on the shelf."
Well check this out — the results of this study, done at Yale’s Obesity Research Center, are pretty crazy.
Kids were asked to taste 3 pairs of identical foods (Graham crackers, gummy fruit snacks, and carrots). These foods were presented either with or without popular cartoon characters.
The kids were then asked if the foods tasted the same or one tasted better, with the different packaging (remember, the foods they were comparing were the same). They were also asked which they would prefer to eat for a snack.
What did they find?
Children significantly preferred the taste of foods with cartoon characters on the packaging, compared with the same foods without characters.
Most kids also selected the food sample with the popular cartoon on it for their snack.
We’ll stick with our messaging — if there’s a cartoon on the box, leave it on the shelf.
Marketing clearly changes what kids (and adults) eat — be smart and don’t fall for the clever tricks and packaging that "make" you buy certain foods!